In a world of algorithms, we offer human connection—films selected with care, designed to be enjoyed, shared, gifted, and discussed. The Video Club is powered by FRF Fellows, film students who work to conceive and release limited collections, archival revivals, and inspired inventions like the Original Filmagram—with more to come. We're also partnering with independent retailers to rebuild video culture and community. Every purchase supports the future of independent media.

Since First Run’s founding, New York City film students have been an integral part of the FRF story, with many going on to work in independent media and some becoming filmmakers themselves. Most famously, Spike Lee worked here as a student while finishing his master's thesis, Joe's Bed-Stuy Barbershop: We Cut Heads, which FRF distributed. Now, we're building on that legacy by developing the next generation of independent filmmakers and lifetime indie loyalists through our FRF Fellows Program.

Independent distributors have traditionally acquired films that are already completed. This model ensures independence—and it's one that FRF continue to practice—but it also leaves the practical benefits of the studio system to Hollywood, and now, to Silicon Valley. And this is no time to bring a tiny violin to a knife fight! So, that's why FRF Productions is re-imagining a viable model for low-budget independent filmmaking that's driven by autonomy, innovation, and collaboration.